Making the Most of Yourself and Your Business

There is one main (personal) reason for writing this blog - I have always been passionate about helping people to make the most of themselves.  Whether it’s job prospects, securing the home you want for the right price, careers advice, how to get out of a ‘hole’ you might be stuck in – I’ve realised over time that my skill set has developed and is consistently delivered around a central theme of ‘making the most of your assets’.

The internet, an infinite resource, has so many tips and tricks about how to make the most of your assets, whether it’s your body, your health or your business prospects.  You don’t need to hang around long before a plethora of advice and opinions will cross your e-path.  It’s fascinating and very easy to learn bits and pieces that add and enhance your skill set and knowledge base (beware – it’s a time bandit if you don’t keep focused!).  Every now and then, it’s not so much advice as a clear example of why something is possibly more important than previously thought.

‘The Tale of Two Tailors’ is a perfect example of why you need to make the most of yourself, showing yourself and your business in its best light and how the invisible cost could be the tip of the iceberg of not doing so. 

The management guru Tom Peters sums it up nicely in this quote:

‘It’s a brand new world ….Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You’.                                                 

A few years ago, I was involved in a charity event where I took 3 local professionals through a House of Colour business ‘make-over’.  The DJ, The Chief Exec and the DJ were asked to turn up wearing a ‘typical work day outfit’ - their images speak for themselves!

(© stevewilliams_photo@btinternet.com)

This kind of transformation is typical of what you can achieve when you participate in the Business and Personal Brand sessions available at HOC in Business.

It’s clear that making the best of ourselves is beneficial both to our inner confidence as well as promoting confidence IN us from outside sources.  Make the best of yourself, enhance your assets and count the benefits that you receive, you may have more to do with attracting it than you realise!